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- Client: Dorito
When whitefly struck and cotton fields suffered, Dorito was launched as the farmers’ frontline defender. More than just an insecticide, it became a symbol of protection.
The Threat: Whitefly infestations destroyed crops and profits, leaving farmers desperate for a solution.
The Launch: Dorito entered as a powerful new insecticide targeting whitefly at every stage—from eggs to adults.
Our Move:
- Created a bold green warrior mascot Dorito, ready for battle in cotton fields.
- The mascot faced off against a raging army of whiteflies, visually showing Dorito’s knockout power.
- Emphasized three benefits: fast action, full lifecycle control, and crop safety.
- Hard-hitting punchline: “Safed Makkhi ka Ant Turant” (End of Whitefly, Instantly).
- Dorito’s launch was more than a product reveal, it was the beginning of a winning fight for farmers everywhere.
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