- Client: BASF
- Campaign Name: Meritor
What is Meritor?
Meritor is a plant growth regulator designed to tackle hidden nutrient deficiencies and promote robust crop development, especially during flowering and fruiting stages.
Problem vs Solution
Problem:
Farmers often face unseen challenges like flower drop, yellowing of leaves, weak roots, and poor fruit setting due to calcium deficiency and nutrient imbalance. These issues go undetected until they harm yields significantly.
Solution:
Meritor addresses these invisible issues with a super-charged calcium formulation. It improves nutrient synergy, strengthens plant structure, enhances root growth, and ensures better flower retention and fruit development.
Meritor’s Objective
To establish Meritor as the go-to solution for invisible crop problems, focusing on calcium nutrition, improves availability of phosphorus & nitrogen absorption, plant strength, and improved crop performance across stages.
Our Strategy
We built a bold visual identity around “Super Nutrition for Hidden Problems.”
We positioned Meritor as the internal strength provider—like a superhero for plants, helping crops grow stronger from within. The campaign focuses on internal health benefits made visible through leaf strength, flower retention, and green foliage.
What we did?
Created a striking key visual:
- Showcased a muscular human silhouette behind a vibrant plant, symbolizing inner strength
Visual narrative built around benefits:
- Strong leaves and deeper root development
- Better nutrient absorption and stress resistance
- Crafted punchline:
"Meritor – अनदेखी मुश्किलों का सुपर न्यूट्रिशन" Positioned key benefits:
- Fights stress, strengthens cell walls
- Balances calcium with phosphorus and nitrogen
The Output
The powerful key visual positioned Meritor as a crop’s inner strength enhancer. Farmers connected with the “super nutrition” idea, visually reinforced through the superhero-like imagery and healthy plant representation.
The campaign clearly communicated Meritor’s benefits, making it top-of-mind for farmers dealing with nutrient-related issues.
your project into a success story.