- Client: BASF
- Campaign Name: Meritor
Farmers were losing the battle they couldn’t see.
Meritor: The Crop’s Inner Strength Supercharger
With a powerful calcium formulation, Meritor wasn’t just a fix. It was Super Nutrition for Hidden Problems.
It strengthened roots, boosted flower retention, improved nutrient absorption, and made crops visibly healthier-from the inside out.
The Mission
Make farmers believe in what they can’t see yet-the inner strength Meritor gives to every plant.
The Move
We gave Meritor a bold, unforgettable face.
Created a hero-worthy key visual: A muscular silhouette backing a vibrant plant, shouting inner strength without saying a word
Showcased visual wins: Stronger leaves, green foliage, deeper roots, and stress-fighting resilience
Framed the message with power:
“Meritor – अनदेखी मुश्किलों का सुपर न्यूट्रिशन”
Highlighted science-made-simple:
Calcium + Phosphorus + Nitrogen balance
Stronger cell walls, better growth across stages
The Impact
Farmers got the message loud and clear:
If your plants look weak, the real fight is inside-and Meritor is your strongest ally.
Brand memorability shot up
Visuals made an emotional + rational connect
Meritor became the go-to name for invisible nutrient issues
Some heroes wear capes. Others come in bottles.
your project into a success story.