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- Client: Syngenta
- Campaign Name: Reflect Top
Brief
Curate an innovative theme for farmer and retailer testimonials shot across India.
The idea is to highlight the brand mascot, deviate from the generic ways of shooting and simply editing testimonials.
Challenges
A new news channel concept for the testimonials that is away from the traditional way of shoot and edit.
To maintain the consistency of the theme and way of shooting for the mascot part.
Our approach
Have the team members follow a script and talk to the team in an interview format.
Hired an actual news anchor from marathi channel to do the anchoring of the product testimonial.
Edited the videos just like a breaking news format to create the impact and curiosity.
Medium Scope of work
- Scripting
- Shooting of testimonials and news segment
- Editing
Hindi testimonial
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