- Client: Amistar
How do you make a fungicide famous?
You let the flowers do the talking.
Amistar isn’t just another crop protector-it’s a broad-spectrum superhero for veggies like tomatoes, potatoes, chillies, cucumbers and more. The goal? Simple. Tell every farmer: if your crops are flowering, Amistar should be there.
The Challenge
Turn a technical message into something farmers could feel-and remember.
Our Play?
We brought blooming flowers, smiling crops, and a farmer’s trusted hands into one powerful visual story.
Created a bold key visual with diverse, healthy crops and a confident farmer holding Amistar
Used happy, blooming flowers to symbolize disease-free growth
Coined the catchy line: “Phoolon ka hai kehna, Amistar hi lena”
Rolled it out in posters, danglers, banners-all designed to stop farmers in their tracks
Spoke every farmer’s language-Gujarati, Marathi, Odiya, Punjabi, and more
The Buzz
This wasn't just a campaign-it was a conversation starter in the fields.
From mandi walls to shop counters, Amistar’s visuals bloomed everywhere.
Brand recall shot up
Farmers trusted the message
And yes-flowers became the unexpected brand ambassadors
With Amistar, we didn’t just protect crops. We gave flowers a voice.
And they chose Amistar-loud and clear.
your project into a success story.