About Words Matter
Words Matter is a strategic boutique agency specialising in perception architecture, corporate public relations, and reputation management. Dedicated to founders, executives, startups, and brands, the agency bridges the gap between corporate vision and public perception through expert media curation and executive profiling. By treating reputation as a high-yield asset, Words Matter helps clients secure authority and visibility across top-tier media. Headquartered in Gurugram, India, Words Matter focuses on building lasting legacies rather than chasing transient trends.
Founder & Image Strategist
About Noopurr R Chablani
Noopurr R Chablani is the Founder and Image Strategist at Words Matter, with over two decades of experience in public relations, image building and personal narratives. A passionate storyteller with a deep appreciation for the written word, Noopurr has worked with corporates, individuals, professionals and businesses, helping them shape their brand image, strengthen their personal brand and communicate their stories effectively.
Her work spans across content creation, strategic messaging, digital storytelling, image building and profile enhancement that further strengthens her expertise in communication and storytelling. She has done her master’s degree in communications from the Symbiosis Institute of Media & Communication.
An ardent reader with a particular interest in biographies, Noopurr has always believed that every family has a story that needs to be told. Her passion for storytelling also extends to family histories, autobiographies and personal legacies. Through her work with clients and her team of biographers, she has helped document and preserve personal narratives for future generations.
Noopurr believes that every person has a unique story worth sharing. Her approach is grounded in meticulous research, attention to detail and a commitment to helping individuals and organisations discover and express their authentic voice through the power of words.