- Client: Ampligo
What is Ampligo?
Ampligo is an insecticide designed to control the pink bollworm pest in cotton crops.
It's a broad-spectrum insecticide effective against various stages of the pink bollworm life cycle
Problem vs. Solution
Problem - Pink Bollworm infestation destroys cotton crops, reduces yields and quality, causing major loss to farmers.
Solution- Ampligo’s effective solution provides broad-spectrum control, safeguards cotton crops and helps in maximizing farmer profits.
Ampligo’s Objective
Create awareness among farmers about the damages caused by pink bollworm in cotton plants, creating holes in bolls and reducing its overall quality and yield and how Ampligo solves the problem.
Our Strategy
Educate cotton farmers about pink bollworm damages to cotton plants and Ampligo's effective solution through a campaign - “Gulabi Abhiyaan” and interactive, on-ground activations.
- We designed and deployed branded canter vans in key cotton-producing states, Gujarat, Rajasthan, Punjab, Haryana, Madhya Pradesh and Maharashtra
Farmers engaged through an interactive banner featuring cotton plants with pink sticky notes representing pink bollworm infestation, which they removed to reveal healthy cotton plants, communicating Ampligo’s mode of action and benefits.
- Audio messages, pamphlet distribution, and key visual branding also effectively communicated Ampligo’s benefits and pink bollworm management, creating a lasting impact.
The Output!
The “Gulabi Abhiyan” initiative proved to be a resounding success.
It educated the cotton farmers on pink bollworm management, through on-ground activations generating quality leads from all six states.
Key visual and pamphlet distribution empowered farmers with valuable knowledge enhancing their agricultural productivity and livelihoods.
your project into a success story.