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- Client: Ampligo
The enemy? Tiny. The damage? Massive.
Pink bollworms were drilling holes into cotton bolls-wrecking quality, slashing yields, and leaving farmers helpless.
Enter Ampligo
A broad-spectrum insecticide built to stop pink bollworm at every stage of its life cycle-and protect cotton crops from the inside out.
The Mission
Educate farmers about the invisible war in their fields-and introduce Ampligo as their most reliable defense.
Our Strategy: Gulabi Abhiyan
We didn’t just talk. We hit the fields.
Branded canter vans rolled through cotton belts of Gujarat, Rajasthan, Punjab, Haryana, Madhya Pradesh, and Maharashtra
Interactive banners let farmers “peel off” pink sticky notes symbolizing infestation to reveal healthy cotton underneath
Audio messages echoed Ampligo’s power in local dialects
Pamphlets, key visuals, and branding turned attention into action
It wasn’t a pitch. It was an experience.
With Ampligo, pink bollworm met its match.
And farmers found a weapon that protects what matters most-yield, quality, and livelihood.
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