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- Client: DeHaat
The Challenge
Many agri-brands claim their produce is pesticide-free, but rarely give proof. DeHaat Honest Farms wanted people to trust that their dal and spices were genuinely clean, not just marketing promises.
The Solution: Trust You Can Scan
We introduced QR codes on every DeHaat Honest Farms pack:
Instant Transparency: Scan to see exactly where in India the food was grown.
Proof Over Promises: Every product tells its origin story, no need to just take the brand’s word for it.
Authentic Storytelling: Buyers see the region, practices, and standards behind their food.
Making It Real
Short, engaging videos featured real farmers and places, making the journey from seed to plate visible and relatable.
Every package became an open invitation to verify the "pesticide-free" claim instantly.
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